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Megalomania, emotional blackmail, prostitution, drug dealing and creepy men called Bob. Depending on your perspective, these are either the ingredients for the first two seasons of Twin Peaks , or a few basic features of your LinkedIn feed.
Visit the world's biggest social network for professionals and you'll notice something's changed. No longer is the site characterised by very earnest CV updates and people endorsing jokey skills like "weight gain" and "vole herding" on their friends' profiles. Now, there's much more to it than that: direct messages inviting you to join "Fat Joe-approved" pyramid schemes; photos of people doing "good deeds"; middle-aged bank managers arguing about breasts; a steady stream of inspirational quotes, in which Salvador Dali, Steve Jobs and Muhammad Ali impart pieces of wisdom that have absolutely nothing to do with finding a job.
Individuals are trying to make their profiles go viral in the hope that potential employers will see they're really good at reposting memes and then offer them a spot at their actuarial firm or funeral parlour. In fact, admits LinkedIn's senior communications manager Crystal Braswell, it's the evolution of the network feed into something more akin to Facebook and Twitter that has put a "heavy impetus" on members trying to generate viral posts.
Although she is unable to provide any statistical data to back this up, Crystal says there's a direct link between users posting viral content and career growth.
However, it turns out that many of your peers do not appreciate you opening up your thought process. Some LinkedIn users have been voicing their annoyance with the Facebookification of the site using the RIPLinkedIn hashtag on Twitter, lamenting the posting of "inappropriate pictures", the many, many spam messages they receive and the "political propaganda" they see popping up in their feeds.